Talk about your humble beginnings: Terry Snow, just two years
out of college, hawked copies of his newly launched WaterSkiing
magazine to fellow competitive water skiers out of the back of his
Dodge van. That first issue in 1978, totaling only 68 pages,
represented the foundation of what would become today's World
Publications, a multimedia company with 268 employees and 14
magazines; pro water skiing, wakeboarding, fishing and leisure
events; multiple Web sites; TV shows and plans for future
The name of the magazine was changed from WaterSkiing to World
WaterSkiing in 1979. In 1984, World WaterSkiing surpassed its
largest competitor, Spray, in circulation. World acquired Spray
that year, incorporating both magazines into a new product called
From wood to carbon fiber. Roberge to Parrish. Duvall to
Hamrick. Neon to black. Snow to Ristorcelli. And Mapple to – well,
Mapple. WaterSki has been the voice of the sport through it all.
Twenty five years, and still looking for glass.