WS: Can your existing customers still expect the Performance they’ve always known?
BP: For so many skiers, Performance is kind of like a home. It’s their shop. It’s the place they come when they come to town. It’s the constant in the industry. It’s quirky, small, packed and unique; but now we have the chance to reinvent ourselves, have a fresh start and a new look. It’s an opportunity to build and showcase the brands and products we sell. Our goal is to never lose sight of our service and where we came from while transitioning into a new store that does our name and our reputation justice.
WS: What are your roots in the water-sports world?
BP: I grew up in the sport as a weekend warrior who simply spent all his free time skiing, hanging out with friends at the lake and loving life on the water. As cool as it would be to say I had some long, distinguished competitive career, I didn’t. I was just a guy who loved skiing, the lifestyle, the camaraderie and the great times provided when you get people on the water behind the boat.
WS: How did you transition from enthusiast to industry titan? What inspired you to build Performance?
BP: I was in the water-ski capital of the world — Orlando, Florida — and I saw a real need for a shop that would cater to the skier’s lifestyle. People don’t get of the water until dark, and most of the shops were closed by then. People can get of the water and head here; we’re open till 9, seven days a week. WS: The ski community is so close-knit. Who helped shape your vision in the beginning?
BP: Herb O’Brien touched my life and allowed me to embark on this amazing journey. Herb believed in my dream when no one else would. The magic that was Herb was in his ability to dream big, listen to those around him, and always look forward. He was a risk taker, a doer, and to be around him was to get caught in the creative whirlwind that was his life.