SANFORD, Fla., July 17, 2008 Underground Products (UGP) team wakeskater Kyle Hyams will be featured on FUEL TV¹s ³The Daily Habit² next week. Hyams¹ episode will air Wed., July 23 at 6 p.m. PST/9 p.m. EST and again that night at 9 p.m. PST/12 a.m. EST. The show will also feature a performance by one of his favorite bands Tilly and the Wall.
Hyams pulls double duty at UGP, riding for the team and also serving as junior designer. As such, he keeps quite busy. Following his trip to SoCal to tape The Daily Habit, his itinerary continues to balance between riding responsibilities and helping design UGP¹s spring/summer and fall/winter 2009 collections. This includes filming for future issues of Volume Wakeskate Videos, UGP¹s new commercial (for Volume), and traveling to Texas to film with Aaron Reed and Danny Hampson for Obscura¹s team video.
“The Daily Habit” is FUEL TV's first original daily series, telecast weeknights at 9:00 p.m. EST (6:00 p.m. PST) while re-airing later in the evening at 12:00 a.m. EST (9:00 p.m. PST), and the following weekday at 2:30 p.m. EST (11:30 a.m. PST) and 5:30 p.m. EST (2:30 p.m. PST). “The Daily Habit” encompasses the world of the action sports enthusiast, mixing the best in pop culture with today's top action sports personalities, cutting-edge music, product reviews, and comedy.
Underground Products (UGP) was launched in 1986 in Orlando, Florida. The brand has a full roster of BMX, Wakeboarding and Wakeskating athletes that travel the world doing what they love, but also developing and designing the UGP product. UGP's innovative modern infusion of retro styling mixed with an element of raw sarcasm genuinely portrays the authentic underground street attitude that originally inspired the brand. The distinctive flavor of UGP's “question everything” approach to mainstream idealism is evident in everything they make, which ranges from technical core-related products and limited editions to an extensive array of lifestyle apparel for guys and girls. www.undergroundproducts.com.